Premier Partner Program How Are Parts Priced? Remotes Unlimited provides Premier Partners with the best pricing we can, given supply considerations. As a distributor, we source parts from scores of suppliers. On many of the fastest moving parts, we are able to maintain an RUI suggested retail price 5%-10%below dealer list price and still preserve a good margin for you. On other parts, particularly those with slower movement, sources of supply are limited. In these cases, we are forced to work with a very tight margin and Premier Partners will have to do the same if they want to sell the replacement part below dealer list price. When pricing replacement remotes to your customers, keep two important circumstances in mind. First, many automotive dealerships sell parts at a price higher than dealer list price. We conducted a price check of Atlanta dealers on the fastest moving Ford truck remote (parts CPR-8343 and CPR-9343 on our displays). Dealer list price on this part at the time was $55.71. More than half of the dealerships quoted a price higher than dealer list for the part (without programming). These ranged from $58 to $79. So, while dealer list price is the published benchmark price, it is not necessarily the price being charged by competing dealers. Second, in cases where a part is user programmable, Premier Partner customers will be getting not only the part, but programming instructions and phone technical support that will enable them to save money versus having the part programmed at a dealer. The value of this could range from $25 to $100 depending on the vehicle make and how aggressive your competing dealers are with service pricing. In general, if a consumer calls a dealership about replacing their remote, unless they specifically ask for the price of the part alone, they will be told the part requires dealership programming (even when it does not) and will be quoted a cost that includes both the price of the part and a service labor charge for programming.